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The following represent just some examples of the work that Portfolio has carried out.  For more details please contact us.

Reaching Senior Influencers and Decision-Makers

The brief to Portfolio from a major provider of financial software solutions was to reach senior managers in a relatively small number of large target organisations.  Traditional techniques, such as advertising, would be wasteful and direct marketing techniques, such as mail and telephone, are notoriously ineffective at reaching senior people due to ‘gate-keeping’ by personal assistants and secretaries.

 

Portfolio developed an ePR advocacy programme, based around high-level, added-value content that includes white papers, research, case studies and market reports.  The pan-European programme proved so successful that it has now been rolled out on a much broader international basis.  Response from senior, ‘C-level’ managers – all of whom are key advocates within their own companies as well among the external business communities with which they network – consistently runs at between 30% to 60%  and has led directly to major new business opportunities for the client.

 

Communicating Effectively with Specialist Audiences

Education is a sector in which Portfolio has a great deal of expertise.  We have carried out our own research on education audiences from which we know that teachers gather a great deal of information on potential suppliers through word-of-mouth. 

 

In today’s highly connected world, ‘word-of-mouth’ can include email contact as well as verbal communication.  Portfolio has developed a number of ePR programmes designed specifically to create one-to-one communication between teachers and the consultancy’s clients, which have proved highly successful. 

 

Maximising ROI by Gathering High-Value Information

Portfolio produces an online newsletter for a leading firm of management consultants, which it delivers on a one-to-one basis to the client’s target audiences across the globe using ePR.  By analysing data collected from the ePR deliveries, Portfolio can determine which business issues are of interest to the client’s customers and prospects across geographical regions.

 

The analysis has revealed significant differences between regions.  Such information is invaluable for planning sales, marketing and other business activities, which can be tailored according to regional needs.  The result is efficient use of budgets and allocation of resources, enabling ROI to be maximised.