Welcome to Portfolio-Advocacy's Web Site

While the concept of advocacy is simple -- to gain third-party support for an organisation, brand, product or message -- its effects are extremely powerful.  The role of advocacy has long been recognised in terms of the role played by independent endorsement, which until recently was fulfilled largely through traditional media and interpersonal ‘networking’. 

Advocacy's true power, however, has only recently been unleashed as the internet and worldwide web have created new, highly connected channels that enable direct, individual communication to be achieved efficiently and cost-effectively.  Key to the success of Portfolio's advocacy programmes is ePR, a concept developed by the company that exploits the power of advocacy via one-to-one communication.

Whether you are a commercial company, public sector body or not-for-profit organisation, Portfolio-Advocacy can help you to achieve your sales, marketing and other business goals through a range of ePR and advocacy techniques that offer measurable return on investment (ROI).

Portfolio-Advocacy

Portfolio-Advocacy is a specialist division of award-winning PR and marketing consultancy, Portfolio Communications.  A major benefit of Portfolio-Advocacy's approach is the ability to build the most powerful form of marketing available – advocacy – by identifying, creating one-to-one dialogue with and building trust among key individuals who become an organisation’s most valuable supporters, or ‘advocates’.  Portfolio-Advocacy combines traditional public relations and direct channels such as the internet, worldwide web and word-of-mouth to create highly targeted, measurable and cost-effective advocacy communication programmes that offer maximum return on investment. 

Another major benefit of Portfolio's approach is that we offer the complete, turnkey range of services required to deliver advocacy.  This ranges from initial planning through to researching and identifying advocates, implementation of advocacy programmes and the evaluation and analysis of results, including ROI.  Where necessary we work with a range of partners, although we are always happy to work with clients' own specialist suppliers if preferred.

Portfolio has developed and gained a great deal of expertise in techniques that allow clients to take full advantage of the opportunities that advocacy creates in business, consumer and not-for-profit networks through the use of online communication channels.

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